Dealer Text Solutions launches 'NEWCAR'
mobile marketing solution for auto sales
San Francisco, CA., Aug. 11 - Dealer Text Solutions (www.dealertext.com) launched 'NEWCAR,' a powerful new web-based application that helps automobile retailers sell more vehicles through mobile marketing. The application allows auto retailers to advertise their vehicles using NEWCAR (639227) - the best, most memorable vanity common short code possible and enables instant, two-way communication with mobile shoppers.
NEWCAR is an easy to use application that gets your message into the hands of your mobile customers wherever they are, instantly, while saving thousands of dollars a month of direct mail, email and telemarketing.
"BDCs and Internet sales departments are finding it increasingly difficult to get potential customers on the phone," said Stan Bradbury, co-founder and President of Dealer Text Solutions. "While many car shoppers want information, they do not want to get bombarded with voice calls and voice mail. The NEWCAR application was designed to reach mobile consumers in a fast and friendly format via text messaging."
The mobile device is rapidly replacing the PC as the primary channel of communication for consumers. Text messaging is the fastest, most reliable and welcome way to reach your guests mobile device. Over 90% of all text messages are viewed by the recipient and text messaging has the highest response rate of all direct marketing methods.
Dealerships license the NEWCAR software which includes 50 VINcodes - 4-digit numbers that are assigned to vehicles in inventory. Within minutes, each VINcode is set up with a personalized, automated response about that vehicle. When dealerships advertise that vehicle in print or online, they include the 4-digit VINcode with the NEWCAR short code and mobile customers can text in to instantly receive information on the vehicle of interest. Mobile consumers can click through to websites for more information or opt-in to receive additional information from the sales department.
To see it in action, send the VINcode '1000' to the short code NEWCAR (639227) for an instant response.
Dealer Text Solutions is a privately held start-up based in San Francisco. The founders are leaders in the automotive advertising industry with nearly a decade of experience licensing 1-800 vanity phone numbers through callboost.com. Dealer Text Solutions was spun off in 2006 in response to the growing need for mobile marketing and mobile communications by automobile retailers and service centers. Their first application, the mobile messaging manager - m3 - was the first mobile application built from the ground up to address the need for more efficient Customer Relationship Management.
For more information visit www.dealertext.com or call 1-800-394-0200
Dealer Text Solutions Media Contact: Sarah Siladi, +1-707-524-2313 or sarah@dealertext.com
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