Mobile Statistics
Mobile Subscriber Projections
Mobile subscribers already represent 83% of the U.S. population and are expected to reach 95% by 2010. Already, more consumers have mobile phones than computer or email access.
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Growth of Text vs. Voice Calls
The number of voice calls per mobile device has been decreasing for the past year while text message volume has exploded.
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SMS Growth in the United States
Text messaging is rapidly growing within the community of mobile device users, improving from 35% in 2006 to 48% in 2007. The volume of SMS sent over the last three years is:
Email-enabled smart phones are still less than 3% of mobile devices and are struggling to gain market share because of higher service fees.
Nearly 10% of U.S. homes no longer have a land line and depend on mobile phones.
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Text Users by Age
Age Distribution of Text Users in U.S.
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Average Cost Per Communication
The average cost per communication is highlighted in the chart below.
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Response Rates to Communications
Text messages are the best way to get your message into the hands of your customer. Over 90% of text messages are opened and viewed! Direct mail usually ends up in the recycling bin and telephone calls are an unwelcome distraction for your customer. Below is a chart with the average response rates to those types of communication:
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