Text Messaging Benefits

These days everyone has a mobile device and they have it with them all the time. Every business needs to have a mobile communications strategy to reach their customers in the most efficient and welcome manner possible.

Text messaging is the most popular data service in the world and is the foundation of any mobile communications strategy. Use text messaging to attract new customers, instantly reach sales prospects, send customer service status updates, requests for repair order approval, appointment reminders, recommended maintenance reminders, coupons, sales promotions, service specials, birthday notes, surveys, thank-yous, etc. Adding text messaging to your communications plan will:

Increase Sales

Text provides a new way to advertise your vehicles using VINcodes and more efficient way to follow up with mLEADS. Automated texts about things such as recommended maintenance, recall notices, warranty and lease expirations and scheduled appointments get noticed by your customers and are more likely to be acted upon. Text can also be used to send out targeted promotions based on make/model/year, customer interest groups or inactivity.

Reduce Marketing Costs

Text messaging is the most cost-effective way to get your message in front of your customers. Text is less expensive than direct mail, telemarketing and email marketing and over 90% of all text messages are viewed by the recipient – yielding the highest ROI for your marketing dollars.

Increase Customer Service

To provide the highest level of customer service you need to communicate with your customers in the manner that they prefer. Many of your customers prefer hearing from you via text messaging instead of the hassle of dealing with voice interruptions or voicemail.

Increase Customer Loyalty

When you provide your customers an option for text communications, they have a better experience with your shop and are more loyal, generating more repeat sales and service business.